- Cambridge-Isanti Schools
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- 910 - Communications and Public Relations
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POLICY 910 - COMMUNICATIONS AND PUBLIC RELATIONS
I. PURPOSE
Effective communications and public relationships are essential for the success of the Cambridge-Isanti Schools as a public entity. The purpose of this policy is to ensure effective, results-oriented communications with a goal of increasing awareness, understanding, interest in, and support for the students, staff, programs, and goals of the district – a learning community whose mission is to develop well-rounded individuals who excel in leadership, achieve at the highest levels, and are responsible citizens.
II. GENERAL STATEMENT OF POLICY
The School Board is committed to providing factual, honest, accurate, and timely information and engaging stakeholders in the mission of the district. All school and district communication will be guided by our Bluejacket values: honesty, respect, responsibility, self-discipline, and compassion.
The School Board directs the administration to implement a communications and public engagement program with the goal of stimulating understanding of the goals, needs and accomplishments of the organization in fulfilling its mission for students.
The School Board understands the district’s communication program can only be effective if everyone in the organization accepts responsibility for communicating effectively, building relationships, marketing the organization, and serving as ambassadors of the district as they meet and greet people during their daily work.
III. ROLES AND RESPONSIBILITIES
- The School Board is responsible for ensuring a planned and effective two-way communications and public relations program. The School Board authorizes the expenditure of public funds to support communication goals.
- The School Board delegates to the Superintendent the development and coordination of a public relations and communications program in accordance with School Board policies.
- The responsibility for effective building level or department level communications lies with the principal or department supervisor.
- All school employees serve as representatives of the schools during their daily work. Employees have a responsibility to communicate accurately and effectively about their school, the District, or issues within the realm and scope of their professional responsibility and knowledge. District employees should make appropriate efforts to be knowledgeable about the District, its programs, services, accomplishments, challenges, plans and priorities.
IV. GUIDING PRINCIPLES
The school district's public relations and communications efforts will:
- Encourage formal and informal communications;
- Be a planned, systematic flow of information among school employees, parents and community members;
- Provide clear channels for individual and public inquiry, input, feedback, and resolution when ideas, questions or problems arise among students, staff, parents, and community members.
- Be guided by the pursuit of truth, accuracy, and fairness. Incorrect information shall never intentionally be released. Unintentional release of incorrect information shall be rectified immediately upon discovery.
- Protect and respect the privacy of students, families, and employees. Students and staff private data shall not be released, except as provided by law or by other Board policy.
- Inspire District employees and School Board members to act in concert with Policy 209 (Code of Ethics), Policy 306 (Administrator Code of Ethics), and Policy 403 (Discipline, Suspension and Dismissal of School District Employees) (in public and in private).
- Use positive, inclusive language and personalized communication, which are the most effective communication practices for understanding and support.
- Leverage appropriate communication technologies to efficiently and effectively communicate across generations and engage stakeholders.
- Strive for openness in decision-making, provide appropriate access to public information, and respect the First Amendment, the ideal of free inquiry and the opinions of others.
- Ensure all major change initiatives or new programs have a written communications plan, which anticipates constituent issues, needs, and expectations in addition to District needs.
Source: Cambridge-Isanti Schools
Cross References:
- Policy 205 (Open Meetings and Closed Meetings)
- Policy 206 (Public Participation in School Board Meetings/Complaints about Persons at School Board Meetings and Data Privacy Considerations)
- Policy 406 (Public and Private Personnel Data)
- Policy 428 (Respectful Workplace)
- Policy 515 (Protection and Privacy of Pupil Records)
Reviewed: 11-20-89, 04-24-03, 09-22-16, 07-22-21
Approved: 07-24-86, 05-22-03, 10-13-16, 08-19-21
Policy Manual
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100 - School District
- 101 - Legal Status of the School District
- 101.1 - Name of the School District
- 101.2 - Naming of School District Sites and Facilities
- 101.2P - Memorials and Naming of School District Sites and Facilities
- 102 - Equal Education Opportunity
- 103 - Complaints - Students, Employees, Parents, Other Persons
- 104 - School District Mission Statement
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200 - School Board
- 201 - Legal Status of the School Board
- 202 - School Board Officers
- 203 - Operation of the School Board - Governing Rules
- 203.1 - School Board Procedures; Rules of Order
- 203.2 - Order of the Regular School Board Meeting
- 203.5 - School Board Meeting Agenda
- 203.6 - Consent Agendas
- 203.7 - School Board Compensation Policy
- 204 - School Board Meeting Minutes
- 205 - Open Meetings and Closed Meetings
- 206 - Public Participation in School Board Meetings
- 207 - Public Hearings
- 208 - Development, Adoption, and Implementation of Policies
- 209 - Code of Ethics
- 210 - Conflict of Interest - School Board Members
- 211 - Criminal or Civil Action Against School District, School Board Member, Employee, or Student
- 212 - School Board Member Development
- 213 - School Board Committees
- 214 - Out-of-State Travel By School Board Members
- 215 - Student Representative to the School Board
- 216 - School Board Recognition and Accomplishment
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400 - Employees/Personnel
- 401 - Equal Employment Opportunity
- 402 - Disability Nondiscrimination Policy
- 403 - Discipline, Suspension, and Dismissal of School District Employees
- 404 - Employment Background Checks
- 404P - Volunteer Background Check Procedure
- 405 - Veteran's Preference
- 406 - Public and Private Personnel Data
- 406F- Public and Private Personnel Data
- 407 - Employee Right to Know - Exposure to Hazardous Substances
- 408 - Subpoena of a School District Employee
- 409 - Employee Publications, Instructional Materials, Inventions and Creations
- 410 - Family and Medical Leave Policy
- 410F - Family and Medical Leave Form
- 412 - Expense Reimbursement
- 412F - Request for Mileage/Expense Reimbursement
- 413 - Harassment and Violence
- 413F - Harassment and Violence Form
- 414 - Mandated Reporting of Child Neglect or Physical or Sexual Abuse
- 414 Form - Student Maltreatment Reporting
- 415 - Mandated Reporting of Maltreatment of Vulnerable Adults
- 416 - Drug and Alcohol Testing
- 416 Form A - Drug and Alcohol Testing
- 416 Form B - Drug and Alcohol Testing
- 416 Form B1 - Drug and Alcohol Testing
- 416 Form C - Drug and Alcohol Testing
- 416 Form D - Drug and Alcohol Testing
- 416 Form E - Drug and Alcohol Testing
- 416 Form F - Drug and Alcohol Testing
- 416 Form G - Drug and Alcohol Testing
- 417 - Chemical Use and Abuse
- 418 - Drug-Free Workplace/Drug-Free School
- 418 Form - Drug-Free Workplace/Drug-Free School
- 419 - Tobacco-Free Environment; Possession and Use of Tobacco, Tobacco-Related Devices, and Electronic Delivery Devices
- 420 - Students and Employees with Sexually Transmitted Infections and Diseases and Certain Other Communicable Diseases and Infectious Conditions
- 420A - Human Sexuality and Aids Education
- 421 - Gifts to Employees and School Board Members
- 422 - Policies Incorporated by Reference - Employees
- 423 - Employee/Student Relationships
- 424 - License Status
- 425 - Professional Development and Mentoring
- 426 - Communications - Employer/Employee Relations
- 426R - Employer/Employee Relations
- 427 - Workload Limits for Certain Special Education Teachers
- 428 - Respectful Workplace
- 430 - Staff Leaves and Absences
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500 - Students
- 501 - School Weapons Policy
- 502 - Search of Student Lockers, Desks, Personal Possessions and Student's Person
- 503 - Student Attendance
- 504 - Student Dress and Appearance
- 505 - Distribution of Nonschool Sponsored Materials on School Premises by Students and Employees
- 505.1 - Distribution of Information for Political Campaigns and Activities
- 506 - Student Discipline
- 506F - Notice of Suspension
- 507 - Corporal Punishment
- 508 - Extended School Year for Certain Students with Individualized Education Programs
- 509 - Enrollment of Nonresident Students
- 509.1 - In-District Open Enrollment
- 509.1F - In-District Enrollment Request
- 509.2 - Entrance Age
- 509.2F - Elementary School Early Enrollment Application
- 509.2P - Early Entrance
- 509P - PROCEDURE Homeless Student Rights and Enrollment Practices
- 510 - School Activities
- 511 - Student Fundraising
- 512 - School-Sponsored Student Publications and Activities
- 513 - Student Promotion, Retention and Program Design
- 514 - Bullying Prohibition Policy
- 514F - Bullying Reporting Form
- 515 - Protection and Privacy of Pupil Records
- 515F - Notice of Special Education File Retention Policy
- 515P - Retention and Destruction of Student Records for Special Education Students
- 516 - Student Medication
- 516F - Administering Prescription Medications Form
- 517 - Student Recruiting
- 518 - DNR-DNI Orders
- 519 - Interviews of Students by Outside Agencies
- 520 - Student Surveys
- 521 - Student Disability Nondiscrimination
- 522 - Title IX Sex Nondiscrimination Policy, Grievance Procedure, and Process
- 523 - Policies Incorporated by Reference-Students
- 524 - Internet Acceptable Use and Safety Policy
- 524F - Internet Use Agreements
- 525 - Violence Prevention
- 526 - Hazing Prohibition
- 527 - Student Use and Parking of Motor Vehicles; Patrols, Inspections, and Searches
- 528 - Student Parental, Family, and Marital Status Nondiscrimination
- 529 - Staff Notification of Violent Behavior By Students
- 529F - Staff Notification of Violent Behavior By Students Form
- 530 - Immunization Requirements
- 531 - The Pledge of Allegiance
- 532 - Use of Peace Officers and Crisis Teams To Remove Students with IEPs From School Grounds
- 533 - Wellness
- 534 - Unpaid Meal Charges
- 535 - Service Animals and Therapy Dogs in Schools
- 535F - Approval Request Form for Use of a Service Animal
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600 - Education Programs
- 601 - School District Curriculum and Instruction Goals
- 601.1 - New Teacher Mentor Program
- 601.3 - Student Teaching and Internship
- 602 - Organization of School Calendar and School Day
- 603 - Curriculum Development
- 604 - Instructional Curriculum
- 605 - Alternative Educational Programs
- 606 - Textbooks and Instructional Materials
- 606P - Guidelines for Selection of Media & Instructional Materials
- 607 - Organization of Grade Levels
- 608 - Instructional Services-Special Education
- 609 - Religion
- 610 - Field Trips
- 611 - Home Schooling
- 611.1 - Private, Parochial, and Home School Shared Services
- 612.1 - Development of Parent and Family Engagement Policies for Title I Programs
- 613 - Graduation Requirements
- 614 - School District Testing Plan and Procedure
- 615 - Testing, Accommodations, Modifications, and Exemptions for IEPS, Section 504 Accommodations, and LEP Students
- 616 - School District Systems Accountability
- 618 - Assessment of Standards Achievement
- 619 - Staff Development for Standards
- 620 - Credit of Learning
- 623 - Mandatory Summer School Instruction
- 624 - Online Learning Options
- 625 - Volunteer Policy
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700 - Non-Instructional Operations and Business Services
- 701 - Establishment and Adoption of School District Budget
- 701.1 - Modification of School District Budget
- 701.2 - Purchasing
- 701.2P - Purchasing Cell Phone
- 701.2P - Purchasing PCard
- 701.2P - Purchasing Purchase Order
- 702 - Accounting
- 703 - Annual Audit
- 704 - Development and Maintenance of an Inventory of Fixed Assets and a Fixed Asset Accounting System
- 705 - Investment of School Funds
- 706 - Acceptance of Gifts
- 707 - Transportation of Public School Students
- 708 - Transportation of Nonpublic School Students
- 709 - Student Transportation Safety Policy
- 709F - Attachment A
- 709F - Attachment B
- 709F - Attachment C
- 709R - Student Transportation Safety Policy Student Conduct-Bus Referral Procedures
- 710 - Extracurricular Transportation
- 711 - Video Recording on School Buses
- 712 - Video Surveillance Other Than on Buses
- 713 - Student Activity Accounting
- 714 - Fund Balances
- 720 - Sales of Food and Beverages
- 721 - Uniform Grant Guidance Policy Regarding Federal Reserve Sources
- 721P - Uniform Grant Guidance Procedures
- 722 - Public Data and Data Subject Requests
- 723 - Post Issuance Debt Compliance Policy
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800 - Building and Sites
- 801 - Equal Access to School Facilities
- 802 - Disposition of Obsolete Equipment and Material
- 805 - Waste Reduction and Recycling
- 806 - Crisis Management Policy
- 806F - Crisis Management Planning
- 807 - Health and Safety Policy
- 808 - Energy Policy
- 809 - Unmanned Aerial Vehicle (Drone) Policy
- 810 - Information Security Policy
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900 - School/Community Relations
- 901 - Community Education
- 902 - Use of School District Facilities and Equipment
- 902P - Use of School Facilities Procedure
- 903 - Visitors to School District Buildings and Sites
- 903.1 - Sales Calls and Demonstrations
- 904 - Distribution of Materials on School District Property by Nonschool Persons
- 905 - Advertising
- 906 - Community Notification of Predatory Offenders
- 907 - Rewards
- 908 - American Indian Committee
- 909 - Relations with Colleges and Universities
- 910 - Communications and Public Relations
- 911 - Tax Abatement